How many people recognise your brand?

With Brand Performance you can calculate your Aided Brand Awareness easily, quickly and cheaply.

Measure the strength of your brand.

BENEFITS OF
THE SERVICE

BRAND PERFORMANCE

Continuous
measurement

of awareness
of your brand.

Competitor
analysis

find out about brand
of 3 competitors.

calculate the impact
of your campaigns

on your
brand awareness

real-time
reporting

of partial
and total data.

Impartial
results

we are totally independent
of the big advertising vendors.

Free
consultation

with our Data Analysts
to interpret the data.

How we measure Aided

Brand Awareness.

Measured directly by guided questioning of a representative sample of the reference audience ("aided recall").

AIDED BRAND AWARENESS

Unaided brand awareness metric: the number of people who say they are aware of a brand spontaneously without prompting.

UNAIDED BRAND AWARENESS

Aided brand awareness metric: the number of people who recognize a brand when prompted.

DOWNLOAD THE GUIDE NOW

ABA cadabra

All the top tips and tricks of aided brand awareness online

The Aided Brand Awareness (ABA) Brand Performance Guide is the ideal tool for companies, marketing managers and digital experts who want to find out more about the importance of measuring brand awareness and effects of brand perception on conversion rates and online performance.

download now

plans & price

VALENTIN

590

/ month

QUARTERLY INVOICING

  • Single ABA measurement over 3 months
  • Individual survey with results on your brand and those of 3 competitors
  • Real-time access to DataStudio dashboard
  • Data analysis advice and support from our Data Analysts
  • – – –
  • – – –
  • – – –

CONSTANT

390

/ month

ANNUAL INVOICING

  • Continuous ABA measurement for 12 months
  • Quarterly results on your brand and those of 3 competitors
  • Comparison of your brand awareness and that of your competitors for 1 year
  • Real-time access to DataStudio dashboard
  • Data analysis advice and support from our Data Analysts
  • Advice on how to analyse the effectiveness of marketing plans implemented throughout the year
  • Brand awareness monitoring on a specific target audience selected on the basis of demographic variables (male/female, age group)

CUSTOM

CUSTOM

Custom solution

  • You’re an agency and you want to investigate multiple brands?
  • Want to analyse brand awareness in a range of different countries?
  • Want to find out more about brand awareness segmented by interviewee demographics?
* prices VAT excluded

Contact us to measure

the strength of your brand

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