of your brand.
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of 3 competitors.
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Measured directly by guided questioning of a representative sample of the reference audience ("aided recall").
Unaided brand awareness metric: the number of people who say they are aware of a brand spontaneously without prompting.
Aided brand awareness metric: the number of people who recognize a brand when prompted.
The Aided Brand Awareness (ABA) Brand Performance Guide is the ideal tool for companies, marketing managers and digital experts who want to find out more about the importance of measuring brand awareness and effects of brand perception on conversion rates and online performance.download now